Priyanka Chopra Images At UNICEF India Press Conference in New Delhi
While Priyanka Chopra, the brand ambassador for his jewellery, is said to be contemplating terminating her contract with Modi, for Sidharth Malhotra this is an inopportune time to be caught in a scam-related crossfire since he is promoting his new film Aiyaary.
Says Sidharth’s co-star, “He has no answer to questions on why he was associated with Nirav Modi’s jewellery brand. How does one answer such a question? How is one supposed to check on a seemingly impeccable brand’s track record, let alone ascertain where it would be going in the future?”
While Sidharth and Priyanka have decided to cut all ties with the jewellery brand, there is no end to the sniggers that the two actors have to face for lending their faces to the now-disgraced tycoon.
A filmmaker, who doesn’t wish to be named, says there is a sense of déja vu in how Chopra and Malhotra’s jewellery ads are being aired on various channels to prove their participation in the diamond merchant’s nefarious transactions.