Wait! What? Varun Dhawan-Alia Bhatt's Badrinath Ki Dulhaniya asked to get NOC from matrimonial site – Censor Board will now play it safe with all brand names mentioned in films that come to them for certification.
Varun Dhawan and Alia Bhatt
Varun Dhawan-Alia Bhatt’s Badrinath Ki Dulhaniya has been granted a ‘UA’ certification by the Central Board Of Film Certification (CBFC aka the Censor Board).
But in an overreaching move, the Board has dictated that the validity of that certification is pursuant to getting an NOC (No Objection Certificate) from matrimonial website, Shaadi.com.
The name of the site crops up throughout BKD and hence, “the CBFC has asked producer Karan Johar to produce an NOC (no objection certificate) from the site in question. Only then would they be allowed to retain the name in the film.”
The reason for this insistence is this, “A recent legal issue, concerning RunningShaadi.com saw the makers dropping the ‘.com’ from their title and from every mention in the film. The Board can’t allow a repeat of the same tamasha post-certification,” says a source close to the development.
Going forward, the Censor Board will now play it safe with all brand names mentioned in films that come to them for certification. If the name of a patented product is mentioned, an NOC has to be obtained by the producer.